Denver, Colorado | 2018-2023

●    Drove omnichannel sales opportunities for a vertically integrated cannabis company specializing in recreational and medical cultivation, manufacturing, and dispensary sales. Provided operational leadership across a network of 10 stores and 100+ staff serving 8,000+ customers per week, reporting into the CFO and COO. 

●    Managed $22.5M of revenue across 10 regional locations, ranging from $1M- $5M per location.

●    Structured foundational processes around merchandising, product assortment, pricing, and purchasing to support scalability and growth improving EBITDA up to 20%. 

●    Improved relationships with 50+ third-party vendors and brands to acquire high-quality product at optimal cost.

●    Analyzed market trends to optimize product assortment, demand planning, and house brand SKUs.

●    Reimagined the customer experience to create consistency across e-commerce, social, mobile app, and in-store.

●    Engaged with 36,000+ unique consumers in the Customer Relationship Management (CRM) system. 

●    Partnered with Marketing to unify brand messaging, digital signage, and retail assets across all stores. 

●    Supervised Purchasing department in procuring third-party products, packaging, materials, and production equipment. 

●    Elevated overall quality of retail management by hiring top-level talent, upskilling existing team members, and strengthening company culture. Coordinated employee training programs for 10+ associates per month.